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- Location Headquarters
- New York, NY
- Website
- http://www.tapad.com/
- Keywords
- mobile media digital-media advertising-platform
Company Profile
Tapad is a technology company which created the first real-time advertising platform for smart devices, such as smartphones and smartTVs.
This platform allows marketers and advertisers to make real-time decisions about the value of a user before serving an ad. Tapad combines audience intelligence and cross-device targeting, enabling advertisers to reach consumers no matter what device they are using. The end result is more relevant advertising for users, higher ROI and efficiency for advertisers, and better monetization for publishers.
Tapad’s cloud-based, open platform is scalable to billions of ad impressions per day, providing unprecedented transparency and flexibility when buying smartphone and smartTV ads.