- Location Headquarters
- New York, NY
- Website
- http://xgraph.com/
- Keywords
- marketing advertising market-analysis decision-support-systems
Company Profile
XGraph provides Audience Buyers and Sellers with Connected Audience Marketing™ solutions to identify and target high-value custom audiences who share similar lifestyles, values, and purchasing habits.
XGraph's founders pioneered the first ever socially targeted online ad campaigns in 2006, based on their insight that the best marketing prospects can be identified and magnified by graph-based targeting methods.
XGraph is led by industry experts in online advertising and PhDs in organizational behavior and mathematics. Together they have combined insights and tools from the fields of sociology, mathematics, and computer science to develop Connected Audience Solutions™ for optimal and scalable ad delivery.
Our unique "multi-graph" social targeting approach focuses on a brand's core customers and identifies millions of other like-minded people who can be reached online. The result is that XGraph custom audiences outperform other methods of ad targeting.
Social Network Analytics applied to privacy-friendly data sources are the core of XGraph's unique platform. Our expert modeling techniques and proprietary algorithms identify the most desirable audiences for advertisers yielding superior marketing results.
With XGraph, you receive a transparent and consultative approach with each campaign that offers unique audience insights and measurable improvements in audience targeting.