Machine Learning + MapReduce Hybrid Genius (you can work at our office or anywhere in the US) em Convertro

Sobre a Empresa:

Jeffrey Zwelling and David Feldman founded online retailer YLighting in 2001, investing heavily in the development of software to automate both product fulfillment and online marketing spend. In 2008, a private equity firm made a significant investment in YLighting, based in large part on its incredible operational efficiency and "difficult to believe" marketing metrics. Jeff and Dave then set off to productize the marketing software suite, the basis of which has become Convertro.

Using technologies beyond basic cookie tracking, Convertro is able to provide a richer data set that is not subject to problems that plague cookies, such as deletion, expiration, cross-domain or cross-browser issues. Convertro provides advertisers enhanced transparency into the effectiveness of their marketing channels by tracking many more customer-initiated marketing interactions than possible with conventional approaches including the ability to correlate sales completed offline with the online marketing channels driving the sale.

The resulting data can be leveraged to:

• Allocate revenue to assist-keywords higher up in the purchase funnel, leading to the acquisition of more customers without a reduction in ROAS
• Dynamically bid on ad auctions for retargeting purposes
• Justify spend on marketing channels that are "in the middle" of long sales cycles
• Fairly credit marketing partners, rather than crediting multiple partners for the same conversion event
• Identify affiliates that violate program terms (e.g., those that use unauthorized software or target search on prohibited terms)
• Create user-specific landing pages

Customers may set their own rules regarding attribution of revenue to marketing actions for ROI analysis (e.g., overweight the first click, divide evenly among all marketing actions, etc.) and this data can be fed into third party tools, such as those focusing on analytics (e.g., Omniture, Google Analytics, etc.) and bid optimization (e.g., Google Adwords, DART, Fetchback, Dotomi, etc.).

Convertro was founded in 2009 and is privately held and self-funded.

O candidato ideal:

We're looking for a talented software engineer with a rare combination of knowledge and skills in the domain of predictive modeling with Hadoop/MapReduce. The right candidate will have recently implemented distributed algorithms for Bayesian classification, k-means clustering, or other forms of machine learning for production use on massive datasets. If this is your bag, you'll find the problem we're working on to be both challenging and economically compelling. You'll be helping us build a next-generation data warehouse that gives marketers unparalleled visibility into all the factors leading to conversion. You'll work closely with our CTO and strongly influence our company's strategic direction through your deep insights and broad knowledge of grid computing and machine learning.

Skills / Experience:

Depending on the candidate's strengths, we can work with some substantive combination of the following skills and experiences while growing together:

• Working knowledge of the latest techniques for the warehousing and clustered processing of massive datasets
• Deep understanding of the actual data structures and algorithms underlying those techniques
• Experience with web-scale data mining algorithms and applications
• Bayesian probability experience in a practical application
• MS or PhD in CS, Physics, or Math preferred
• Fraud detection experience is highly valued

Job Description and responsibilities:

You can work from our Santa Monica office or telecommute from within the US. You should be comfortable working both autonomously and as part of our team.

Key Responsibilities

• Lead our development of one of the most advanced marketing analytics platforms in existence.
• Improve our methods of analyzing datasets to better identify visitor attributes
• Apply your skills with distributed systems design, development, and deployment in expanding our platform's capacity to process billions of records per day.

Convertro's headquarters are in downtown Santa Monica. We're not another smoke-and-mirrors marketing shop; we're a team of smart people who love to work on challenging problems. If you're a freakishly-talented software engineer and think you fit the bill, please get in touch.

Company Values We value teamwork, problem solving, curiosity, hacking, real work, group learning, getting things done, and having fun.

Para candidatar-se:

Interested? email jobs@convertro.com with relevant and specific information that indicates that you know your stuff.